craigmunday.github.io
craigmunday.github.io
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Craig Munday – Data Analytics Portfolio
Welcome to my analytics portfolio. I specialise in operational insight, risk and data driven decision support.
Featured Projects
NHS Operational Analytics
Analysis of utilisation trends, seasonal demand and missed appointments across ICBs in England, with recommendations for capacity planning and digital engagement.
Retail Market Analysis
Exploration of sales, demographics and marketing performance to identify high value segments and optimise product and channel strategy.
Turtle Games Customer Analytics
Predictive modelling of loyalty engagement and NLP sentiment analysis of product reviews to inform targeted marketing and product improvement.
About Me
PhD trained analytics professional with experience in SQL, Python, R and BI tools, focused on turning complex data into clear, actionable insight.